I liked James Young before he was cool. It is such a rare privilege to see something succeed so enormously from its most nescient beginning. James had applied for a job at UNeTech. Although he wasn’t the right fit I kept him in mind. I knew we’d need people to lead...
Living up to the potential: Rebranding MicroWash
A mere two weeks into my internship at the UNeTech Institute, I met with my first official “client” James Young, founder of MicroWash. Despite my short time here and “intern” title, my supervisor Stephanie Kidd, UNeTech's communications strategist, wasted no time...
Communication Strategy on a 72-Hour Deadline
Two weeks ago, Founder and CEO of the Microwash --- James Young --- told us he had three days until a number of events occurred: he would have a booth at the Inside Outside Conference in Lincoln, Neb.; he would pitch his invention at 1M Cups in Omaha; and he would...
Microwash joins UNeTech Incubator
COVID-19 left so many scars---deaths in the global millions, a legacy of economic upheaval, long COVID, and a lingering sense of vulnerability. There is just no going back to the way things were. Worse still is a realization that the world likely never was as safe as...